Search Marketing Expo är en mötesplats för alla som jobbar inom Sökmotormarknadsföring, Sökmotoroptimering och PPC.

Här har vi träffas bland annat:
Simon Sundén, Iconvert AB
Sara Andersson, Search Integration
Martin Källström, CEO, Twingly
Peter Maxmin, Director for Online and Bing Search, Microsoft Corp
Tom Jones, Head of Media, iCrossing
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Jonas Voss, Search Quality Analyst, Google
Björn Michels, Constant AB
Kristjan Mar Hauksson, Director of Internet Marketing, Nordic eMarketing
Mikkel deMib Svendsen, Creative Director, deMib.com ApS
Marcus Tandler, CEO, Creativity in Action
Marcus Anzengruber, Owner, Constant AB
Nikke Lindqvist, SEO Specialist

Just nu sitter jag o lyssnar på Mikkel Svendsen från deMib.com om länkbyggande och hur viktigt detta är för sökmotoroptimering. Intressant!

Läs mer om SMX

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Track 1: SEO Camp

Congress Hall B

Duplicate Content & The Canonical Tag
Duplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks at how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.

Moderator:

Simon Sundén, SEO & Internet Marketing Strategist, Iconvert AB

Speakers:

Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Mikkel deMib Svendsen, Creative Director, deMib.com ApS
John Müller, Webmaster Trends Analyst, Google

Track 2: Advanced SMX

Congress Hall C

Avoiding PPC Pitfalls
When done right, pay-per-click (PPC) search ads can be a company’s most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your marketing program. Fortunately, many of these are easy to fix, once you know what to look out for. This session will cover danger areas such as match types, content network ads, ego bidding, failure to track properly and more. Learn how to increase your ROI on paid search in this session!

Moderator:

Magnus Hoij, HEditor in Chief, Internetworld

Speakers:

Niklas Lindh, Client Manager, Relevanttraffic
David Flingdal, Founder, Whalder Media Group AB

3 Svar på “Sitter på SMX Search Marketing Expo”
  1. Hope you learned something at the conference, looks like Sara and Simon did a good job

  2. Nå, vad lärde du dig om länkbygge på konferensen då? Dela med dig av kunskapen :)

  3. Hej Nabil!
    Visst lärde vi oss en del, dock var det mycket som man redan visste :)
    Det var inget revolutionerade tyvärr, kör på i samma anda med Relevanta inlänkar, och gör de i en naturlig takt :)
    Dock får man alltid ny inspiration och ett antal tips som man lätt glömmer bort när man jobbar på i samma gamla spår.

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