{"id":482,"date":"2009-10-13T14:01:09","date_gmt":"2009-10-13T12:01:09","guid":{"rendered":"http:\/\/www.tobiasholmberg.com\/blogg\/?p=482"},"modified":"2009-10-15T09:06:58","modified_gmt":"2009-10-15T07:06:58","slug":"sitter-pa-smx-search-marketing-expo","status":"publish","type":"post","link":"https:\/\/www.tobiasholmberg.com\/blogg\/2009\/10\/13\/sitter-pa-smx-search-marketing-expo\/","title":{"rendered":"Sitter p\u00c3\u00a5 SMX Search Marketing Expo"},"content":{"rendered":"

Search Marketing Expo \u00c3\u00a4r en m\u00c3\u00b6tesplats f\u00c3\u00b6r alla som jobbar inom S\u00c3\u00b6kmotormarknadsf\u00c3\u00b6ring, S\u00c3\u00b6kmotoroptimering och PPC.<\/p>\n

H\u00c3\u00a4r har vi tr\u00c3\u00a4ffas bland annat:
\nSimon Sund\u00c3\u00a9n, Iconvert AB
\nSara Andersson<\/a>, Search Integration
\nMartin K\u00c3\u00a4llstr\u00c3\u00b6m<\/a>, CEO, Twingly
\nPeter Maxmin<\/a>, Director for Online and Bing Search, Microsoft Corp
\nTom Jones<\/a>, Head of Media, iCrossing
\nShari Thurow<\/a>, Founder and SEO Director, Omni Marketing Interactive
\nJonas Voss<\/a>, Search Quality Analyst, Google
\nBj\u00c3\u00b6rn Michels<\/a>, Constant AB
\nKristjan Mar Hauksson<\/a>, Director of Internet Marketing, Nordic eMarketing
\nMikkel deMib Svendsen<\/a>, Creative Director, deMib.com ApS
\nMarcus Tandler<\/a>, CEO, Creativity in Action
\nMarcus Anzengruber<\/a>, Owner, Constant AB
\nNikke Lindqvist<\/a>, SEO Specialist<\/p>\n

Just nu sitter jag o lyssnar p\u00c3\u00a5 Mikkel Svendsen fr\u00c3\u00a5n deMib.com<\/a> om l\u00c3\u00a4nkbyggande och hur viktigt detta \u00c3\u00a4r f\u00c3\u00b6r s\u00c3\u00b6kmotoroptimering. Intressant!<\/p>\n

L\u00c3\u00a4s mer om SMX<\/a><\/p>\n

Mer information kommer!<\/p>\n

\n\n\n\n
<\/a><\/p>\n

Track 1: SEO Camp<\/p>\n

Congress Hall B<\/p>\n

Duplicate Content & The Canonical Tag<\/strong>
\nDuplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks at how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.<\/p>\n

\n

Moderator:<\/strong><\/p>\n

Simon Sund\u00c3\u00a9n<\/a>, SEO & Internet Marketing Strategist, Iconvert AB<\/div>\n

\n

Speakers:<\/strong><\/p>\n

Shari Thurow<\/a>, Founder and SEO Director, Omni Marketing Interactive
\nMikkel deMib Svendsen<\/a>, Creative Director, deMib.com ApS
\nJohn M\u00c3\u00bcller<\/a>, Webmaster Trends Analyst, Google<\/div>\n

<\/a><\/p>\n

Track 2: Advanced SMX<\/p>\n

Congress Hall C<\/p>\n

Avoiding PPC Pitfalls<\/strong>
\nWhen done right, pay-per-click (PPC) search ads can be a company\u00e2\u20ac\u2122s most valuable marketing channel. But there are common pitfalls that can mean the difference between a campaign that bombs and one that makes you the rock star of your marketing program. Fortunately, many of these are easy to fix, once you know what to look out for. This session will cover danger areas such as match types, content network ads, ego bidding, failure to track properly and more. Learn how to increase your ROI on paid search in this session!<\/p>\n

\n

Moderator:<\/strong><\/p>\n

Magnus Hoij<\/a>, HEditor in Chief, Internetworld<\/div>\n

\n

Speakers:<\/strong><\/p>\n

Niklas Lindh<\/a>, Client Manager, Relevanttraffic
\nDavid Flingdal<\/a>, Founder, Whalder Media Group AB<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Search Marketing Expo \u00c3\u00a4r en m\u00c3\u00b6tesplats f\u00c3\u00b6r alla som jobbar inom S\u00c3\u00b6kmotormarknadsf\u00c3\u00b6ring, S\u00c3\u00b6kmotoroptimering och PPC. H\u00c3\u00a4r har vi tr\u00c3\u00a4ffas bland…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,53,309,374],"tags":[],"_links":{"self":[{"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/posts\/482"}],"collection":[{"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":4,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"predecessor-version":[{"id":484,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/posts\/482\/revisions\/484"}],"wp:attachment":[{"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tobiasholmberg.com\/blogg\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}